Thanks to our friends at Amazon, TrialPay is featured on their most recent blog post that educates developers on how they can monetize 95% of their users that don’t pay. By integrating the TrialPay Evergreen SDK or Native Ads API, developers can dynamically surface any type of ad format including native ads, offer walls, or videos. This enables Amazon developers to monetize users who don’t typically buy IAP items by offering them ads they can interact with in exchange for in-app currency.
For example, users can buy flowers for Mother’s Day or watch a movie trailer to earn free in-app currency. These value-exchange offers give users a taste of the benefits of IAPs and keeps them engaged, making this a successful tool for converting non-payers to payers.
Interested in learning more? Check out the full post here.
