The mobile commerce market has grown to over $70 billion from virtually nothing five years ago. While a majority of transactions still occur offline, this explosive growth is estimated to continue, grabbing a significantly larger percentage of spend over the next few years. This is indicative of an increased ease of use and growing consumer trust in the platform, thanks to tools like mobile wallets and mobile optimized retail sites.
So, as a developer, what does this mean for you?
- Increased brand budgets – As users engage more with mobile commerce, brands will allocate more of their spend to reaching them.
- Higher engagement – New ad formats born out of increased budgets and directly attributable ad spend will mean you can serve relevant content without using repetitive and disruptive banner ads.
- More revenue for you - Higher engagement means more completions and longer game play. That means a nice boost in revenue for you.
Interested to know more about how your users engage with mobile commerce, and the growth opportunity tied to it? Check out our infographic below!
