Imagine sitting at your desk, when two people carrying kittens burst into your office. Well, that happened to us! From spontaneous kitten deliveries to free whoopie pies, on-demand apps have been notorious for defying traditional marketing tactics.
According to a recent re/code article, one in four mobile apps are abandoned after a single use. Now that’s a serious bounce rate. In an incredibly competitive market, where these on-demand apps would have surprised and delighted the average customer a few years ago (groceries delivered to your door? Never!), companies have to think outside the box for ways to build communities and excite their users. What better way to encourage community than by providing offers their ambassadors can’t help but share with their friends? Rather than forcing referrals to increase user base, these on-demand apps offer up tangible rewards users actually want to pass on. Everyone wins!
