Last week, TrialPay was a sponsor at the first Mobile Growth Summit hosted by the UA Fellowship. While there, our VP of Global Partnerships, Tiffany Kwong, addressed the audience of developers, monetization experts, and user acquisition managers, on the current state of the industry, and what that means for monetization in 2015.
Let’s start with the stats:
- Smartphone penetration in 2015:
- 71% of the North American Population
- 36% of APAC
- 28% Global
- Mobile Gaming
- $25bn industry in 2014
- Mobile video ad revenue:
- Project to hit $1bn by 2015
- $4.4bn by 2018
- 5X faster growth rate than desktop
- Mobile commerce
- $100bn industry in 2014
- 6% of online holiday shopping occurred from a mobile device
So, what does all that mean for mobile monetization in 2015?
First, consumers will become more intolerant of ad interruptions during gameplay. As brand dollars continue to shift increasingly to mobile, it is important to be mindful of how consumers want to interact with the new content. The key to mobile engagement will be in supplementing game play with native ads, rather than disrupting it.
Allow users to engage with ads at the right moment during game play.
Second, video was a popular form of user acquisition and monetization in 2014, and will continue to be so in 2015. Unlike disruptive static ads, which we already mentioned is a no go for consumers, video serves as another lay of entertainment. As compression technology continues to improve, a significant portion of brand budgets on mobile will be allocated to video. In fact, mobile brand video is expected to grow 70% year over year in 2015. TrialPay is prepared for this growth with our Bridge video mediation tool.
Video content will continue to dominate as a key ad format in 2015.
The final point of the Tiffany’s outlook was that retail sales will be introduced to mobile apps. Mobile commerce is a booming market, reaching $114bn in 2014. Consumers are trusting mobile content and wallets to enhance the retail experience, and developers will be able to take advantage of this trend by rewarding and monetizing users for both online and in-store purchases. Engagement will extend beyond game sessions.
2014 was a big year for mobile, and that won’t change in 2015! Developers will have access to new and creative ways to acquire and monetize users, and TrialPay is excited to help them with our unique suite of products on our Evergreen platform. To find out more about how we can help you, contact mobilesales@trialpay.com today!
Sources:
http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of-generation-y-owns-smartphones.html
http://adexchanger.com/data-nugget/smartphone-penetration-in-asia-to-reach-mass-market-in-2015/
http://www.newzoo.com/insights/global-mobile-games-revenues-top-25-billion-2014/
http://www.businessinsider.com/mobile-video-is-the-growth-area-2014-10
https://www.forrester.com/US+Mobile+Phone+And+Tablet+Commerce+Forecast+2013+To+2018/fulltext/-/E-RES115514
